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Many thanks to the more than 40 industry leaders who contributed our prediction and perspective articles, looking back at the challenges of 2021 and the promise of this year. One recurring theme was the talent crisis. A number of factors have combine

Thoughts on the audio brief? It wasn’t an easy one. The idea of celebrating an audio format through the vehicle of a non-audio format brought to mind a famous Frank Zappa quote: “Writing about music is like dancing about architecture.” However, as h

Time in current role/time at the company: 28 dog years (three years on the human scale). How would you describe what the company does? Our partnership management technology helps marketers discover, contract, reward, measure and report on any type o

Thank you to presenting partner TikTok for Business, and supporting partners Amobee, Captify, Disney Advertising Sales, Google, Nova Entertainment, PubMatic, Seven, Sightline and Twitch, plus associate partners Adstream, IVE and TVSquared. And to the

Some feared a decline in audio consumption when the pandemic began, expecting the end of commutes to mean reduced listening hours. However, throughout the past two years, Australians collectively reached for their earphones to listen to their favouri

“H ey ma, I told y’all Australia was real,” says an American, clearly deeply into conspiracy theories, in the TVC, Australian Lamb: The Lost Country of the Pacific. The 2022 lamb commercial, now a traditional part of the start of each new year, score

Adam Wise and Angus Mullane, the founders of social-first agency Jack Nimble, received a mysterious phone call early in 2021. “At first, we thought they were trying to sell us something so we’ll admit we tried to politely brush them off to begin with

Throughout 2021, independent podcast company Acast expanded its team from 12 to 26 members. The growth reflects the rise of podcast consumption in Australia during the COVID-19 pandemic which shifted consumer behaviour. Henrik Isaksson, Acast AUNZ ma

JW: One of my favourite sayings is “Don’t tell me you’re funny, tell me a joke”. This spot just told me it’s funny. I’ve seen the video that’s being described and it is way better than the actors describing the video. Why, oh why, didn’t they use the

JW: If the point of this spot is to demo that Snapchat has fun lenses, then tick. Is it enough to make me want to sign up to Snapchat, hell I don’t know and I don’t care. I enjoyed it. It’s fun. It kept my attention. It might seem like a really simpl

JW: I feel they didn’t use the time well enough to tell me why they’re different and why that matters. Supers over visuals of kids. Pretty straight. I paused when all those stickers/speech bubbles popped up on screen. My favourite bubble was “Let’s w