“H ey ma, I told y’all Australia was real,” says an American, clearly deeply into conspiracy theories, in the TVC, Australian Lamb: The Lost Country of the Pacific.
The 2022 lamb commercial, now a traditional part of the start of each new year, scored a direct hit on the longing nerve, to be free from COVID-19, to take our place in the world again.
The satirical work by The Monkeys, part of Accenture Interactive, for Meat and Livestock Australia (MLA), is dense with cultural references, news and current events.
The TVC needs to be run several times to pick up all the digs at some of the absurdities of the pandemic.
Everyone has their favourite lines. MLA domestic market manager Graeme Yardy: “You can’t go past the closing shot of [Western Australia] Mark McGowan looking at ‘The Entire World’ [map] which is just WA
