Throughout 2021, independent podcast company Acast expanded its team from 12 to 26 members. The growth reflects the rise of podcast consumption in Australia during the COVID-19 pandemic which shifted consumer behaviour.
Henrik Isaksson, Acast AUNZ managing director, says the company is continuing to see strong demand for content even beyond the lockdown.
“The growing doesn’t really stop,” says Isaksson. “We have grown heaps in sales which has been our biggest focus, we’ve also hired an automation director as well because programmatic revenue is going through the roof.”
The team is still looking to grow in areas such as campaign management, content and PR, and marketing. Isaksson says expanding its presence across Australia has been a key objective for the company, with the hire of its first Victoria-based member, Bryce Crosswell, as group sales lead for the state, in November 2021.
“I don’t think at this point we will set up offices in other regions. With COVID-19 now there are so many risks involved so at the moment we are holding back on the geographical expansion a bit, but we can service Queensland, WA and SA really well from Melbourne and Sydney.
“Victoria makes up a huge part
