Content Marketing: 50 Ways to Tell Your Story: (Insider Secrets to Better Branding)

By Sherry Beck Paprocki

Social media, mobile devices, blogs and more have made it prime time for good storytelling. Author and entrepreneur Sherry Beck Paprocki has written this quick guide for telling good stories in consistent and compelling ways via a variety of modern techniques. As vice president of the American Society of Journalists and Authors, Paprocki has rec

• Language: English
• Publisher: RS Rock Media, Inc.
• Release date: Nov 1, 2015
• ISBN: 9780996306515

Sherry Beck Paprocki

An award-winning journalist, editor and author with more than 30 years of freelance experience, Sherry Beck Paprocki writes an authentic story about the prophets who gave her guidance, the pitfalls of the business world and the profits possible in gig work.•Listed among the Folio: 100, which honors the "brightest, most impactful minds in magazine journalism today" in 2018. •Named among Folio's Top Women in Media (2018). •A past president of the American Society of Journalists and Authors.•Winner of five national awards for her writing and editing work, including those from the City and Regional Magazine Association (CRMA) and the American Library Association's Voice of Youth Advocates (VOYA). •A recently certified John Maxwell Group coach specializing in life transitions and work-life balance.

Book preview

CONTENT MARKETING

Ways to Tell Your Story

(Insider Secrets to Better Branding)

SHERRY BECK PAPROCKI

R.S. Rock Media, Inc.

Granville, Ohio

2015

Copyright © 2015 by Sherry Beck Paprocki

ISBN 978-0-9963065-1-5 (ebook)

Cover design, interior design and layout © Tamian Wood,

http://www.BeyondDesignInternational.com

All rights reserved. The reproduction or utilization of this work in whole or in part in any form by any electronic, mechanical, stored in a retrieval system, or other means now known or hereafter invented, is prohibited without the written permission of the author.

Although every precaution has been taken in the preparation of this book, the author assumes no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information contained herein. For information, contact: R.S. Rock Media, Inc., P.O. Box 182, Granville, OH 43023.

http://www.rsrockmedia.com

Library of Congress Cataloging-in-Publication Data

Paprocki, Sherry Beck

[Content Marketing: 50 Ways to Tell Your Story]

(electronic/multiple format) -- ISBN 978-0-9963065-0-8

(electronic/epub)

1. Nonfiction—Business Marketing 2. Content Marketing. 3. Writing. I. Paprocki, Sherry Beck.

TABLE OF CONTENTS

INTRODUCTION

SECTION I

WRITE YOUR STORY

Good writing can do wonders for your brand’s story. Learn the secrets that experts know will make your story stand out among the clutter.

SECTION II

REFRESH YOUR WEBSITE

Does your website replicate well on mobile devices? Have you incorporated a blog? Learn insider tips about creating a website that gets your guests to linger.

SECTION III

UPGRADE YOUR SOCIAL MEDIA

Social media strategists know that good storytelling doesn’t take a lot of words. Learn which social site best caters to wealthy teens, which is best for building any business and more tips for telling your unique brand stories.

SECTION IV

MINE FOR GOLDEN OPPORTUNITIES

Your brand’s story grows only stronger when you dig deep for research that provides a hearty foundation. Read what expert writers know when it comes to weaving intricate facts into fascinating stories that make waves in your industry and create good vibes for your brand.

SECTION V

GET VISUALS AND SOUND

Digital tools such as Vine and YouTube are only the beginning when it comes to putting your brand’s image out in the world. Learn what publishers and producers know about getting the best visuals possible and other details of today’s digital and print publishing worlds.

SECTION VI

CONNECT WITH COMMUNITY MEDIA

Publishing and broadcast companies have spent millions to keep ahead of the curve when it comes to modern communications. Insiders know that connecting with media personalities on social media and more can put the spotlight on your brand’s story.

SECTION VII

ENGAGE WITH AN EDITORIAL CALENDAR

Every business and nonprofit is its own publisher in today’s world. With opportunities to create e-books, custom magazines, blogs and more, an editorial calendar—and all of its components—will help you communicate a consistent brand message.

SECTION VIII

POWER UP YOUR MARKETING PLAN

Stage an event, give a workshop or plan myriad other opportunities to talk about your brand’s story. By powering up your marketing strategy, you’ll learn how to use social media and other tools to make ripple effects around your brand’s central story.

INTRODUCTION

A vast array of digital tools has rocked our world. This digital disruption, involving social media and more, provides