An Exercise in Subtlety

Selling products is an exercise in subtlety. You can’t shout a person into making a purchase, nor can you scare them or trick them. More often than not, a successful sale is the result of the subtle use of informational content — pieces of content that have been designed to offer an answer to a specifically searched question or query that just so happen to promote a product as the perfect solution to a problem.

This isn’t something particularly new. There has always been advertising based around the concept of introducing a problem and providing a product as a solution. However, as the internet grows, new forms and the creative expression of creators have led to new and innovative ways of selling products through informative content.

By looking at a number of different