How to Get Big Result from a Social Media AD Campaign Even with a Shoestring Budget.

By Lorins Sidney

If you want results from your marketing but you don't have a big marketing budget, this book will show how you can grow your business on a small budget with some incredibly simple but powerful tips and tools.

Find out step-by-step how you can build your small business through PR, exhibitions, business networking and advertising.

If you are a small business then you will regard this book as your biggest marketing ally.

• Language: English
• Publisher: Sidney Lorins
• Release date: Sep 15, 2021
• ISBN: 9791220845953

Book preview

Introduction

It is impossible to escape advertisements. Every time we turn on the television, drive down the highway, read or scroll through the radio, we are constantly inundated with advertisements for products and services. In spite of endless debates on advertising's effectiveness and whether it is actually effective in getting consumers to purchase a product, corporations still invest billions on a single advertisement and hope it will increase profits.

A powerful advertisement can entice and intrigue audiences by conveying messages, attitudes, and emotions about a product. In any case, that's what an advertisement is supposed to achieve. Some Ads don't always accomplish their goal, and some end up wasting time and money.

What makes an advertisement successful or unsuccessful? Design makes all the difference. Advertising campaigns usually do better in larger organizations, while smaller companies and startups rarely produce good advertisements. Majority of the difference is due to big companies having the cash to hire professionals while smaller firms don't.

If you hire an advertising agency or consider hiring an in-house advertising developer, an advantage is that you have access to people focused on creating effective advertisements. Schooled advertising professionals study past successful campaigns, learn elements of design, and use that knowledge to create their own effective campaigns.

It does not happen overnight that you learn how to create excellent advertisements, but there are a few simple rules you can follow that will increase the revenue of the company.

In the next chapter, we will review some advertising principles that enterprises and advertisers follow when creating their own advertisements.

Principles of Advertising

Ads must be unique if they are to be successful. An advertisement needs to be unique and different to catch the eye of audiences in a world where people see hundreds of advertisements a day. You can stand out from the competition using different techniques.

Make a note of the descriptions you see on the ads around your area. In what direction are trends headed? Does the content consist primarily of text? Are they similar in color? Images of what kind appear in advertisements? Consider alternative ways to break away from current trends and create something that will catch people's eyes. Once you begin to notice trends, think about ways your advertisement can be different.

Please keep this in mind: After you've captivated people's attention with your