Quick Learn: Web/Online Marketing
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Quick Learn - Wize Publications
Marketing
What is Web Marketing?
Web marketing or internet marketing is the ‘in thing’ today and with good reason. The internet enjoys excellent market penetration across the globe and is the perfect channel for communicating and interacting with people everywhere. When you make use of the internet and its many useful tools to promote your business/ product/service, you are essentially web marketing.
Web Marketing is no longer merely a ‘desirable’ promotional tool but an entirely necessary one. That’s because more and more people are making use of the internet to do their pre- shopping research as well as the actual act of buying. What’s more, your buyers are heavily influenced by other denizens of the virtual world and they listen to what others have to say about a product or business before they decide to buy/use it. Making sure that the right kind of talk about your brand/ service/ product is making the rounds on virtual channels is critical for the success of your business.
In short, effective web marketing will be a great boost to your business
Why Web Marketing?
Smart business owners across the world are increasing their focus on web marketing efforts. That’s because they stand to achieve several benefits such as:
Increase visitor- to- customer conversions and enhance sales
Improve brand recognition/ business visibility in the marketplace
Get a better understanding of the customer base
Assess market trends
Engage customers at a deeper level
Maintain an effective, easy and swift communication channel with customers
Canvass audiences in geographical areas that are physically inaccessible
Focus marketing efforts on specific sections/segments of the