Have you ever heard that you can’t create a $1 million business off of a smaller offer? That simply isn’t true and today’s guest is proof of that. In this episode of Art of Online Business, I sat down with Jessica Berk from Awesome Little Sleepers to talk about how she did that in her niche within a niche. In this case study, we talk about how Jessica runs an evergreen funnel to her course and gets better sales than when she offered live launches. In this episode, she’s here to share exactly what she does, how she does it, and how she got to where she is today. You’ll also get some behind-the-scenes coaching so you can see how I am working with Jessica to solidify her business so that she can scale it even more. When her 3 year old moved to a big girl bed and started refusing to go to bed and waking up at all hours of the night, she felt like she had a newborn again. She and her husband were miserable! She decided she couldn't survive like this.Everyone talks about sleep struggles when you have a baby, but no one was talking about the sleep struggles that happen when kids get bigger!So, she learned everything she could about toddler development and behavior and got certified as a sleep coach.She's spent the last 7 years perfecting a foolproof framework, the REST Method™, to turn kids into independent sleepers.And she's successfully helped thousands of parents with even the most strong-willed kids get them to bed happily before 8pm and sleeping soundly 10 - 12 hours through the night – with no wake ups.In this episode, you’ll learn:Why it’s so important to know your audienceWhy she decided to launch a courseWhen she decided to switch to an evergreen modelWhy you need to have your audience at the front of your mindThe impact her course has enabled her to make on her audienceThe foundation we are working on strengthening Jessica’s conversion ratesTips for using ad data to make decisions Links & Resources:The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program*Disclosure: I only recommend products I use and love and all opinions expressed here are my own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.Jessica Berk’s Links: Visit Jessica’s websiteCheck out Jessica’s masterclassFollowWe've made some big changes to my Accelerator coaching program recently, including two 30-min 1-on-1 coaching calls with me each month. If you are interested in 1-on-1 and group mentorship to help guide you to the next level of your business through things like clear systems, creating an effective and efficient team, and a growth-focused strategy, head over to www.rickmulready.com/accelerator to fill out the short application.