4 min listen
How Niching Down Allows You to Charge More Without More Clients with Tara Claeys
FromStreamlined Solopreneur: Optimize your systems, reclaim your time.
How Niching Down Allows You to Charge More Without More Clients with Tara Claeys
FromStreamlined Solopreneur: Optimize your systems, reclaim your time.
ratings:
Length:
63 minutes
Released:
Mar 28, 2022
Format:
Podcast episode
Description
There are a few chains freelancers in the WordPress space carry if we’re being honest. Not charging what you’re worth is one. Not wanting to niche down is another. And thinking you need to grow to an agency to make “real” money is another. Tara Claeys bucks all of these trends, and we have a great discussion about it. How she decided to find a niche (and how her podcast helps her establish authority!), and why she doesn’t want to become an agent. In Build Something More, we talk about the new Macs.
Top Takeaways:
Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge moreNiching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you.It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.
Show Notes:
Tara ClaeysTara on LinkedinDesign TLCThe Incredible Journey from Agency to Solo Business Owner with Paul LaceyChoosing the Right Niche with Sara DunnThe Importance of Niching Down, Part 2 with Sara DunnBuilding a Better Business Part 1: Understanding Your CustomersJennifer Bourn Content CampWhat Baby Clothes Can Teach You About Understanding Your Customers12 Week YearMindful School MarketingThe Daily Stoic PodcastWhy You Need to Publish Content to Have an Expertise with Rochelle MoultonCreator CrewSponsored by: NitroPack | Nexcess | TextExpander
Top Takeaways:
Niching downs forces you to learn an industry — which allows you to better serve them completely. That allows you to charge moreNiching also means having a higher close rate. By the time potential clients come to you, they are likely already sold on you.It’s OK to not want to grow from freelancer to full agency. And you don’t have to be an agency to make good money. People are willing to pay for your expertise.
Show Notes:
Tara ClaeysTara on LinkedinDesign TLCThe Incredible Journey from Agency to Solo Business Owner with Paul LaceyChoosing the Right Niche with Sara DunnThe Importance of Niching Down, Part 2 with Sara DunnBuilding a Better Business Part 1: Understanding Your CustomersJennifer Bourn Content CampWhat Baby Clothes Can Teach You About Understanding Your Customers12 Week YearMindful School MarketingThe Daily Stoic PodcastWhy You Need to Publish Content to Have an Expertise with Rochelle MoultonCreator CrewSponsored by: NitroPack | Nexcess | TextExpander
Released:
Mar 28, 2022
Format:
Podcast episode
Titles in the series (100)
Episode 0: To Become a Good Carpenter, Learn from Other Carpenters: Welcome to Episode 0 of How I Built It! In these few minutes I introduce the show, what my goals are, and what to expect. There’s a wealth of knowledge out there from people who went through what you are going through. by Streamlined Solopreneur: Optimize your systems, reclaim your time.