AdNews

Throughout the COVID-19 pandemic, AdNews has been encouraging the industry to communicate via shared experiences. This has mainly been through the WFH Diaries, sharing the experience of working remotely with words and a selfie. Then this year, with a

What were your initial thoughts on the brief at hand? In two words, the brief was to inspire “big hope” — the sense of freedom and better days ahead as we collectively dust ourselves off and emerge from the uncertainty, fear and negativity of the CO

Time in current role/time at the company: Three human years, which means 21 dog years. Where's my long service leave? How would you describe what the company does? I’m not really sure, they lost me at “programmatic”. Who is your right-hand person

Let’s make 2022 something to celebrate. Put on your finery and face the New Year with energy and a smile. : I feel numb, what happened to our world this year? My head is still spinning after the most unfathomable year that 2021 was. There was excitem

As the cross-network opportunities between Gumtree, CarsGuide and Autotrader continue to grow, Shannon Fitzpatrick, the newly appointed Director of Commercial Partnerships for the extended lifestyle and auto network, is intent on strengthening brand

Twitter had already established itself as a platform for people to share their reactions, opinions and questions to events happening around them before the COVID-19 pandemic hit. However, during the past two years the social media site has became an

How would you describe working at Twitter? Each member of the team is made to feel valued, and we all sit around the same table (metaphorically) where our thoughts are heard, and where each individual’s ideas matter. I thoroughly enjoy working with o

What does a typical day look like for you? What makes my day so great is that it’s varied, no one day is the same. Being in a globally distributed team means there are days when I’m connecting with colleagues from across the world on something such a

What attracted you to Twitter? I started with Twitter in 2014. I remember at that time thinking it was such a rare opportunity to join a global innovative tech company as part of a local Australia-based team. I stepped in with some uncertainty as to

How is working at Twitter Australia different from the US? I work with some of the biggest brands in the world. In the US these tend to have vast resources and as a result are more mature in their strategy. They have effectively reduced the red tape,

In a privacy-first world, one of the by-products is more fragmentation given the existence of multiple universal identifiers and the need to work with a number of different partners to replicate what you do today. This fragmentation makes it more dif

A workshop on climate change with NRMA Insurance inspired the Thinkerbell team to create an Australian learning experience with Minecraft. Just over a year later, they launched Climate Warriors, a new Minecraft world designed to help educate and enga

It’s been a wild old ride on the COVID-19 rollercoaster but as hotspot capital Sydney climbs out of winter’s big dipper to a freedom fun ride through summer some interesting consumer visitation trends are emerging. In 2020 Australia’s most populous c

After 21 months of (nearly) every little thing being up ended, here are my five predictions for what this world will start taking seriously. While these predictions won’t all happen in a year, in my view, each will start in earnest in 2022. According

Sir Martin Sorrell, the founder of pure-play digital advertising company S4 Capital, acknowledges the recent surge in ad dollars but asks, “Is this a dead cat bounce?” He tells AdNews: “The true test of these companies, the ad hold companies, will be

Brad Moran’s first startup, software company NoQ (No Queue) and later called eGrowcery, didn’t go the way he wanted. “I got forced out towards the end,” he told AdNews. “So it wasn’t a happy ending but I learned a lot of good lessons along the way.”

The year began with our investigation into the comeback of the Australian ad industry. We asked the brilliantly creative minds at Engine Group to devise the cover. They were inspired by the headline: “A renaissance for Australian advertising” and tur

The campaign: ‘Bus’ Brand: Cadbury Agency: VCCP The brief: Continue Cadbury’s ‘There’s a Glass and a Half in Everyone’ series Key results: CDM Bus TV ROI is 23% higher than Cadbury average TV ROI Ad Recall Lift: +56% vs. MDLZ Norms Favourability Lift

CB: Great track. The lyrics set a tone that evokes a genuine state of nostalgia and jealousy of the old normal. The message connects the business with a palpable tension and offers a solution. However, it will polarise an audience who deem live music

CB: Two things simply don’t work. Firstly, a younger audience is the priority based on current vax rates so this classic jingle is wasted on the under 30s. Secondly, it’s just a nostalgic brand jingle that has no correlation whatsoever with the messa

CB: This spot is arguably the smartest of them all. A brilliant tactic masquerading as a public health message in order to get people back into boozers. It is iconic and therefore will do its job despite a likely share of vitriol from the peanut gall

CB: A very nicely produced spot that, executionally, lines up neatly with the industry and its voices. I just wonder — despite the clear message — if restaurateurs are the right voice to drive action? Does authenticity and empathy trump what we all m