As the cross-network opportunities between Gumtree, CarsGuide and Autotrader continue to grow, Shannon Fitzpatrick, the newly appointed Director of Commercial Partnerships for the extended lifestyle and auto network, is intent on strengthening brand and agency partnerships in 2022 with a focus on advertising efficacy and attribution.
Featuring talent from the combined businesses, the team offers a refreshed advertising proposition that includes new first-party data technologies and native advertising products, providing advertisers with a strong platform to scale their campaigns across the network’s 7.8m unique monthly users1 .
Shannon Fitzpatrick, Director of Commercial Partnerships, said: “As Australia’s favourite C2C marketplace , now bolstered
