The campaign: ‘Bus’
Brand: Cadbury
Agency: VCCP
The brief: Continue Cadbury’s ‘There’s a Glass and a Half in Everyone’ series
Key results:
CDM Bus TV ROI is 23% higher than Cadbury average TV ROI Ad Recall Lift: +56% vs. MDLZ Norms Favourability Lift: +140% vs. MDLZ Norms
Iconic chocolate brand Cadbury set out
