As a low-cost telco brand, Skinny was tasked with seeking innovative and cost-effective avenues to cut through the noise of advertising, delivering its message with impact while keeping its budget in check and in the process staying true to its mantra of keeping prices low and customers happy.
The ‘Phone It In’ campaign via Colenso BBDO, leverages traditional Out of Home (OOH) advertising spaces to feature radio scripts, asking ordinary New Zealanders to call an 0800 number, allowing them to recite one of 46 different scripts and potentially have their own voices broadcast on the radio.
After it launched, it became clear the team had struck gold, with over 2,500 recordings rolling in,
