NZ Marketing

BEHIND THE SCENES

…with MBM and Sharesies’ ‘SHARES MADE EASY’

IN 2020 - thanks to Covid-19 and its financial implications - Kiwis have become hyper-aware of getting the most out of their money, and investing is more relevant than ever. What probably comes to mind for most of us, however, is white men, over 60, living in Auckland. But Sharesies has flipped that stereotype on its head with the idea that whether you have $5 or $500,000, the online investment platform is for everyone - no matter how much money you earn.

This is reflected in Sharesies’ growing customer base, having increased from 79,000 investors at the beginning of January to now sitting at more than 228,000. Sharesies’ latest campaign ‘Shares made easy’ aimed to reflect this growing customer base, while establishing Sharesies as a mature investment platform. In particular, Sharesies wanted to

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