If anyone were to inquire about a typical month at NZ Marketing, it would more often than not, involve some sort of communication with Special, about the agency’s most recent accolades and accomplishments.
Therefore, it was not unexpected to learn that Special achieved the highest honour at the 2023 Aotearoa Effie Awards, marking another remarkable achievement. It was also unsurprising that when this high-achieving agency collaborated with one of New Zealand’s finest marketers, and winner of the 2023 TVNZ-NZ Marketing Awards Marketer of the Year, Simon Hoffman, something exceptional might happen.
The platform ‘This is Kiwi’ was founded on the recognition that because New Zealand’s banking landscape was dominated by the ‘Big Four’ Australian-owned banks, Kiwibank needed to be positioned to face the future.
To achieve this repositioning, ‘This is Kiwi’ needed to send a clear message to New Zealanders that this was a Kiwi-owned and operated bank working for them.
