Spearheading an ambitious brand transformation and coordinating a complete repositioning of Aotearoa’s largest New Zealand-owned bank is no mean feat. But under the guidance of General Manager of Brand and Marketing at Kiwibank Simon Hofmann, the organisation underwent a significant change.
Recognising the competitive landscape dominated by the ‘Big Four’ Australian-owned banks, Simon understood that Kiwibank had fallen behind as New Zealand progressed, and his relentless efforts positioned Kiwibank for the future and generations of Kiwis to come.
Today, the bank is well on its way to equalling its competitors and becoming customers’