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Having kicked off his marketing career at the Australia Post Grad Programme in Melbourne, Shane Evans moved to London in 2004, cutting his teeth at boutique agencies and the Royal Bank of Scotland before working on a global rebrand of the UK’s largest insurance company – Norwich Union to Aviva.
Returning home to New Zealand in 2011, Shane joined ASB as General Manager of Brand & Marketing. His task was to develop a refreshed brand strategy and execution plan appropriate for the dynamic and challenging external environment and true to the kaupapa of ASB. In 2020, ASB was
