ZIGGING IN A ZAG-LIKE WORLD
“OUR WHY IS TO MAKE OUR SUCCESS INTRINSIC TO OUR CLIENTS’ SUCCESS.” – MIKE LARMER.
It was a crisp, gloriously fine mid-Winter’s day when NZBusiness visited Chemistry’s office in Auckland’s Westhaven Marina. The generous open-plan space was quietly humming with activity.
One of Chemistry’s clients, Jaguar Land Rover, was just days away from the launch of a new electric iPace campaign. The agency’s co-founders Mike Larmer and Joseph Silk describe to me their new TVC, a collaboration between artist Otis Frizzell and racing driver Greg Murphy, due to debut the following weekend. Their pride in the creative team’s work was obvious.
From day one Chemistry has been an agency that thinks outside the box, an attitude generated by the vast experience
