NZBusiness+Management

DEEPFAKE SCAMS: EVERY LEADER SHOULD BE PREPARED

Organisations are at high risk of reputational damage, extortion and IP theft by synthetic media with AI generated content, such as deepfakes, so realistic that humans can't tell them apart from authentic media up to 50 percent of the time, according to a statement from Queensland's University of Technology.

PhD researcher Lucas Whittaker, from QUT's Centre for Behavioural Economics, Society and

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