Rating: 4 out of 5 stars
4/5
Audiobook4 hours
Iconic Advantage: Don't Chase the New, Innovate the Old
Written by Soon Yu and Dave Birss
Narrated by Charlie Thurston
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Discover how to generate disproportionate levels of profit by uncovering the secrets of creating iconic properties and maximizing their value.
Author
Soon Yu
Soon Yu is an international speaker and author who has been a founder and CEO of numerous venture-backed companies. A finalist from Northern California for the prestigious Ernst & Young Entrepreneur of the Year award, he frequently guest lectures at Stanford University, where he received his MBA, and is an adjunct professor at Parsons School of Design.
Related to Iconic Advantage
Related audiobooks
Your Creative Mind: How to Disrupt Your Thinking, Abandon Your Comfort Zone, and Develop Bold New Strategies Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Rating: 5 out of 5 stars5/5Bold: How to Be Brave in Business and Win Rating: 5 out of 5 stars5/5The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company Rating: 4 out of 5 stars4/5A Fine Line: How Design Strategies Are Shaping the Future of Business Rating: 1 out of 5 stars1/5How Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5The Power of Why: Breaking Out In a Competitive Marketplace Rating: 4 out of 5 stars4/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5What to Ask: How to Learn What Customers Need but Don't Tell You Rating: 5 out of 5 stars5/5How Design Makes The World Rating: 5 out of 5 stars5/5Design for How People Think: Using Brain Science to Build Better Products Rating: 4 out of 5 stars4/5Reimagining Design: Unlocking Strategic Innovation Rating: 5 out of 5 stars5/5Emotional Design: Why We Love (or Hate) Everyday Things Rating: 0 out of 5 stars0 ratingsMake It New: The History of Silicon Valley Design Rating: 5 out of 5 stars5/5Creating Things That Matter: The Art and Science of Innovations That Last Rating: 4 out of 5 stars4/5Creative Directions: Mastering the Transition from Talent to Leader Rating: 5 out of 5 stars5/5Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity Rating: 5 out of 5 stars5/5Design-Driven Growth: Strategy & Case Studies For Product Shapers Rating: 4 out of 5 stars4/5Creative Change: Why We Resist It...How We Can Embrace It Rating: 5 out of 5 stars5/5The Laws of Simplicity: Design, Technology, Business, Life Rating: 4 out of 5 stars4/5The Innovation Mindset: A Proven Method to Fuel Performance and Results Rating: 0 out of 5 stars0 ratingsHigh Velocity Innovation: How to Get Your Best Ideas to Market Faster Rating: 5 out of 5 stars5/5Org Design for Design Orgs: Building and Managing In-House Design Teams Rating: 5 out of 5 stars5/5The Art of Product Design: Changing How Things Get Made Rating: 3 out of 5 stars3/5The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm Rating: 4 out of 5 stars4/5Enchanted Objects: Design, Human Desire, and the Internet of Things Rating: 0 out of 5 stars0 ratingsThe New Science of Radical Innovation: The Six Competencies Leaders Need to Win in a Complex World Rating: 5 out of 5 stars5/5
Management For You
Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The 7 Habits of Highly Effective People Rating: 4 out of 5 stars4/5Good to Great Rating: 5 out of 5 stars5/5The 7 Habits of Highly Effective People: 30th Anniversary Edition Rating: 5 out of 5 stars5/5The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months Rating: 4 out of 5 stars4/5The Introverted Leader: Building on Your Quiet Strength Rating: 4 out of 5 stars4/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Principle-Centered Leadership Rating: 4 out of 5 stars4/5Thinking in Systems: A Primer Rating: 5 out of 5 stars5/5Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smarter Rating: 5 out of 5 stars5/5The New One Minute Manager Rating: 5 out of 5 stars5/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team Rating: 5 out of 5 stars5/5Developing the Leader Within You 2.0 Rating: 5 out of 5 stars5/5The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Rating: 5 out of 5 stars5/5The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever Rating: 5 out of 5 stars5/5The Anxious Achiever: Turn Your Biggest Fears into Your Leadership Superpower Rating: 4 out of 5 stars4/5The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail Rating: 5 out of 5 stars5/5Spark: How to Lead Yourself and Others to Greater Success Rating: 5 out of 5 stars5/5The Effective Executive: The Definitive Guide to Getting the Right Things Done Rating: 4 out of 5 stars4/5The Unfair Advantage: How You Already Have What It Takes to Succeed Rating: 5 out of 5 stars5/525 Ways to Win with People: How to Make Others Feel Like a Million Bucks Rating: 5 out of 5 stars5/5Boundaries for Leaders: Results, Relationships, and Being Ridiculously In Charge Rating: 5 out of 5 stars5/5The Power Code: More Joy. Less Ego. Maximum Impact for Women (and Everyone). Rating: 4 out of 5 stars4/5The Authentic Leader: Five Essential Traits of Effective, Inspiring Leaders Rating: 4 out of 5 stars4/5How to Talk to Anyone at Work: 72 Little Tricks for Big Success Communicating on the Job Rating: 5 out of 5 stars5/5Radical Candor by Kim Scott - Book Summary: Be A Kickass Boss Without Losing Your Humanity Rating: 5 out of 5 stars5/5
Related podcast episodes
Explain yourself! An interview with Tom Greever: Articulating Design Decisions. 0% found this document usefulSwipe To Unlock: by Neel Mehta, Parth Detroja & Adi Agashe 0% found this document useful#76 - Learning Domain-Driven Design - Vladik Khononov 0% found this document usefulHow to Build Your Personal Brand: Top Tips for 2023 0% found this document usefulHow to Sell Your Product or Service on Instagram Like the Pros 100% found this document usefulSteve Krug 0% found this document useful
Related articles
5 Blueprints for Your Brand's Story EntrepreneurArticle
5 Blueprints for Your Brand's Story
Apr 1, 2016
5 min readWhy Ford Hired a Furniture Maker as CEO The AtlanticArticle
Why Ford Hired a Furniture Maker as CEO
Feb 4, 2019
8 min readWant Press for Your Business? Do It for the Right Reasons. EntrepreneurArticle
Want Press for Your Business? Do It for the Right Reasons.
Mar 1, 2017
3 min readStrategy + Design Thinking = Stakeholder-Centric Design Rotman ManagementArticle
Strategy + Design Thinking = Stakeholder-Centric Design
Sep 1, 2018
OVER THE PAST 15 YEARS, design thinking has had an explosive impact on innovation and commercialization, especially within established firms. The Rotman School’s former Dean, Roger Martin, has contributed mightily to these advances, notably through h
6 min readThe Working Artist Artists & IllustratorsArticle
The Working Artist
Oct 29, 2021
1 min readBuilding Pan-african Brands Nomad AfricaArticle
Building Pan-african Brands
Sep 1, 2016
7 min readSavvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too EntrepreneurArticle
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too
Oct 1, 2018
4 min readWorththerisk MarketingArticle
Worththerisk
Oct 14, 2018
5 min readDTC Isn’t Dead—It’s Everywhere Inc.Article
DTC Isn’t Dead—It’s Everywhere
May 5, 2020
4 min readCEO Spotlight: Staying Relevant in an Age of Transformation Rotman ManagementArticle
CEO Spotlight: Staying Relevant in an Age of Transformation
Jan 1, 2018
9 min readJust doing It Fast CompanyArticle
Just doing It
Jan 14, 2019
7 min readLUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY The European Business ReviewArticle
LUXURY BRANDS NEED to RECONCILE SEVEN DILEMMAS and CHART NEW TERRITORY
Nov 22, 2018
With the fast-changing needs and tastes of today’s consumers, how would luxury brands keep their products relevant and desirable? In this article, the author sheds light on the dilemmas facing the luxury sector and poses questions accompanying each d
8 min read3 Content Marketing Lessons From Big Brands EntrepreneurArticle
3 Content Marketing Lessons From Big Brands
Mar 1, 2013
4 min readThe Changing Face Of Beauty MoneyWeekArticle
The Changing Face Of Beauty
Feb 18, 2022
6 min readRethinking Retail Fast CompanyArticle
Rethinking Retail
Jan 8, 2018
5 min readIntroducing Entrepreneur's Top Brands of 2014: Learn Their Secrets EntrepreneurArticle
Introducing Entrepreneur's Top Brands of 2014: Learn Their Secrets
Apr 1, 2014
5 min readFCK: Drop The Mask And Cash In MarketingArticle
FCK: Drop The Mask And Cash In
Apr 8, 2018
Authenticity is one of the most over-utilised terms in marketing these days. Both brand managers and their agencies have emphatically shared different research pieces about how much customers value authentic brands. Yet few have actually dropped thei
4 min readThe Right Outfit AdNewsArticle
The Right Outfit
Mar 17, 2021
7 min readInnovation pathways for LUXURY BRANDS - EVOLUTION OR REINVENTION? The European Business ReviewArticle
Innovation pathways for LUXURY BRANDS - EVOLUTION OR REINVENTION?
Jul 31, 2020
10 min readThe Truth And Lies Your Agency Is Telling About Your Future Customer MarketingArticle
The Truth And Lies Your Agency Is Telling About Your Future Customer
Feb 11, 2019
The truth is many of our creative agencies don’t understand the future customer and are on autopilot, with unconscious bias threaded through their creative work. Brands are risking long-term damage by trusting agencies blindly. Campaign activity, fur
7 min readA Fashionable Entrance Fast CompanyArticle
A Fashionable Entrance
Nov 19, 2018
5 min readBrand with A Porpoise NZ MarketingArticle
Brand with A Porpoise
Sep 22, 2017
5 min readFirst Came Fast-fashion Giant Shein. Now Other Chinese Brands Are Gunning For The Same Success Los Angeles TimesArticle
First Came Fast-fashion Giant Shein. Now Other Chinese Brands Are Gunning For The Same Success
Feb 10, 2023
6 min readA VC's Advice for Raising Capital Post-Covid EntrepreneurArticle
A VC's Advice for Raising Capital Post-Covid
Jul 1, 2020
3 min readGame Repositions For The Win Finweek - EnglishArticle
Game Repositions For The Win
Sep 18, 2020
game has gone from being one of Massmart’s steadiest performers to accounting for the listed company’s biggest losses over the past two years. Andrew Stein, vice president of Game, talked to finweek about the chain store’s turnaround strategy. Game c
4 min readEmbracing Designed Complexity MarketingArticle
Embracing Designed Complexity
Aug 12, 2018
Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and
4 min readThe New World Order Harper's Bazaar SingaporeArticle
The New World Order
Jun 24, 2020
9 min readMaking Itself Famous NZ MarketingArticle
Making Itself Famous
Sep 23, 2019
2 min readHow Levi's Became a Brand With Staying Power EntrepreneurArticle
How Levi's Became a Brand With Staying Power
Apr 1, 2015
5 min readThe Imitation Game Fast CompanyArticle
The Imitation Game
Aug 10, 2021
10 min read
Reviews for Iconic Advantage
Rating: 5 out of 5 stars
5/5
2 ratings0 reviews