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  • NZ Marketing

    MAKING ITSELF FAMOUS

    Sep 23, 2019 2 minutes

    THE CHALLENGE

    In 2018, things were make or break for Skinny. Customer numbers were stagnating and the master brand Spark was wondering if it was worth continuing to invest in the brand.

    In order to survive, Skinny needed to attract a wider, more profitable customer. Adding to the challenge was the three largest

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