Viewed as one of the most sustainable brands in New Zealand in the Kantar Better Futures report for eight years now, Meridian found itself in the enviable position of being able to build on its reputation as a ‘doing’, rather than a ‘saying’, brand.
This meant attribution was the name of the game.
The new campaign enlists the help of ‘Nature’, a character who represents the natural world, to inspire environmentally conscious behaviour. With her tempestuous powers and a healthy dose of good humour she rewards or disciplines actions accordingly.
This long-term brand platform establishes Meridian’s leadership position in renewable energy, investments in decarbonisation and commitments to initiatives such as the DOC Kākāpō Recovery Programme.
Michael Healy, Meridian Energy’s Chief Marketing Officer, says as the company has been providing
