In 2021 we were privileged to witness a slew of wonderful, new advertising on our screens. While some came from overseas, many ads were produced locally, as a degree of normality returned to New Zealand at least for a while.
Certainly, the narrative started to shift from how brands could help consumers through Covid-19 to themes drawn more from their regular playbooks. Throughout the year, insights company Kantar tested 176 TV ads in total – as part of its Ad Impact Awards – and saw a number of very high performing TVCs making their mark, with strong storylines, humour, nostalgia and music often playing a role in their success. From a field of very impactful ads, earlier this year Kantar announced the worthy winner of the 2021 Kantar Supreme Ad Impact Award was Mitre 10.
The ad, ‘With You All the Way’ via FCB, tells the heart-warming story of a Kiwi bloke wanting to build a dream gazebo for himself and his partner but not knowing where to start – until he enters Mitre 10. This campaign endeared itself to viewers who were enchanted
