Jenny Melhuish, head of brand, advertising and media, Westpac Group, has a long list of what contributes to the strength of a relationship with agencies.
“For us, it comes down to trust, transparency and honesty,” she says. “You have to be aligned and share the same values, passion for the brand and what is going to drive results. And that’s results for both of us as a client, and for our partners.”
Publicis Groupe’s Spark Foundry and Performics Mercerbell won Westpac’s media account in November 2020. Omnicom’s DDB does creative work for Westpac, but Saatchi & Saatchi has worked with Westpac brands for several years including St George (since 2013), BankSA, Bank of Melbourne (2015), and RAMS (2019).
The Australian arm of the Paris-based
