Twitter had already established itself as a platform for people to share their reactions, opinions and questions to events happening around them before the COVID-19 pandemic hit.
However, during the past two years the social media site has became an even more important place for people to gather as they have been isolated from each other for months on end.
“Every single Tweet is a signal of intent that creates an incredible story of a consumer’s life and what their interests are, what they’re doing, and what they’re searching for in their lives at that moment,”
