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is definitely built on the premise of people shadowing other people to learn. And I think that the COVID world has made that very hard. It's very hard to shadow people when you're in this removed from reality situation. I think that there's going to be a window of time where everyone has to step in and do some pretty hardcore mentoring to drag people back up.”

The creatives who are natural extroverts do better in an online world. They speak up and make sure they are heard.

Tom Martin: “But I do think there's a lot of more introverted creators and creators that are a bit more in their own head that probably did struggle with this world because you have to have the confidence to speak in this vacuum, which is not the easiest thing to do.”

Julian Schreiber: “Creativity has changed obviously in the last two years in the way it's operating. I think that probably the good side of it is that the same kind of thinking that went into coming up with all the creative solutions to the client problems and all that sort of stuff pretty quickly got turned to like, how do we actually still function to do creativity in the biz overall?

“Everyone started adapting and trying stuff and changing stuff and leaning on systems that were probably nice to have before,

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