Performance, not looks.
Innocean, with client Hyundai, in a partnership with Surfing Australia, via a campaign called She’s Electric, has won the AdNews Brand Partnership Award.
“This partnership recognised a fundamental problem in a male-dominated sport and took meaningful, tangible steps to address it through community building and impressive technology in execution," the judges said.
Australia is far from giving women a “fair go” when it comes to competitive surfing. One in three surfers are
