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    'Grid girls': F1 follows darts by calling time on women in hotpants

    F1 boss says practice of parading women in pit lane before races no longer reflects sport’s brand values
    by Emine Saner Feb 02, 2018 4 minutes
    ‘The men drive the cars, they make the cars, they fix the cars, and the women handed out drinks, refreshed the buffet and were grid girls.’ Photograph: Lars Baron/Getty Images

    In 2018, when powerful men are falling and every industry is rocked by allegations of sexual harassment, the use of women as decoration feels not only offensive but embarrassingly out-of-step. This week Formula One announced it would end decades of tradition by dispensing with “grid girls” – the young women ogled by spectators and sprayed with champagne by winning drivers.

    “While the practice of employing grid girls has been a staple of Formula One grands prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern-day societal norms,” said Sean Bratches, Formula One’s managing director of commercial operations. “We don’t believe the practice is appropriate or relevant to Formula One and its fans, old

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