The Media Campaign of the Year is Flipvertising by CHEP Network.
“The campaign doubled down on digital to create a compelling contextual media buy that engaged consumers and 'flipped' the advertising rulebook,” the judges said.
This campaign broke taboos, targeting an audience which hates ads, Gen Z, with the fully foldable Samsung Galaxy Z Flip4.
“They’re savvy enough to spot sponsored posts,” says CHEP Network.
