Rating: 4 out of 5 stars
4/5
Audiobook3 hours
The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One
Written by Bernadette Jiwa
Narrated by Bernadette Jiwa
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
It's not how good you are. It's how well you tell your story.
Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve.
The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.
Author
Bernadette Jiwa
Bernadette Jiwa is the author of two #1 Amazon business bestsellers. She works with, and speaks to entrepreneurs, companies and business leaders from around the world, helping them reinvent their businesses and rethink their marketing. You can find her and her award-winning blog at TheStoryofTelling.com.
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Reviews for The Fortune Cookie Principle
Rating: 4.542253521126761 out of 5 stars
4.5/5
71 ratings2 reviews
- Rating: 5 out of 5 stars5/5This is a very nice book. A lot of Business successes happened by keeping a keen eye, being sensitive to others' needs, looking for solutions, creating noble goals, discoveries, crazy ideas, sometimes by accident... and more! Just keep looking!
- Rating: 5 out of 5 stars5/5Great book, worth a read. Highly recommended to all entrepreneurs.