The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

Written by Robert W. Bly

Narrated by Barry Abrams

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

- 8 headlines that work-and how to use them

- The 5-step "Motivating Sequence" for generating more sales and profits

- 10 tips for boosting landing page conversion rates

- 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

• Language: English
• Publisher: Tantor Media, Inc
• Release date: Sep 29, 2020
• ISBN: 9781705265260

Robert W. Bly

Robert W. Bly has more than twenty-five years experience as a copywriter specializing in direct marketing. His clients include IBM, Lucent Technologies, Nortel Networks, and Sony. He has won numerous marketing awards and is the author of more than sixty books. Bob and his wife, Amy, have two sons.

Reviews for The Copywriter's Handbook

[Katie · Rating: 2 out of 5 stars]

Unfortunately, the narrator makes this unbearable. Can't listen any longer.