An inclusive approach to innovation

hen it comes to innovation, more voices often lead to better ideas. That’s why MRM, a customer relationship marketing agency—part of the advertising giant Interpublic Group and the McCann Worldgroup network—doesn’t limit brainstorming to its own staff members. The company’s LAB13 innovation studio relies on co-creation from clients and outside experts, an initiative that helped earn MRM list of Best Workplaces for Innovators. Here, Global Chief Executive Officer discusses the benefits of the in-house in novation incubator.