The real biggest threat

Preparing for the next Uber to minimise the risk of disruption is a mistake, because real disruption – by definition – is unknown and unexpected. Disruptors aren’t your biggest threat anyway – it’s the big data companies you should be worried about. The only way to protect your business from any competitor – known or unknown – is to connect with your customers more deeply.

Every business in every age has had to deal with disruptors that threaten their territory, although major revolutions that shook up