Marketing to the Social Web: How Digital Customer Communities Build Your Business

Written by Larry Weber

Narrated by Mark Boyett

The first edition of Marketing to the Social Web has become one of the strongly backlisting titles on the hot topic of social media. Three new chapters, and additional updates to this 2nd edition will enable the book to stay relevant and compete with the slew of business books on social media and marketing that will be releasing in the next 12 months.  New chapters cover: Facebook: The Google Killer This chapter will discuss how Facebook will monetize its success and eventually surpass Google.  Wed be the first book to have a strategy around Facebook. Measuring Social Media Explains what companies should be measuring and why (because a customer who does not buy much but influences 100 other customers may be more valuable than a customer who simply buys a lot). The chapter will also sketch the techniques and companies currently active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360, Brandimensions, Umbria, and Factiva, among others. Marketing to Mobile Social Media Mobile media is beginning to have its own social space, such as Mocospace and bluepulse.

• Language: English
• Publisher: Ascent Audio
• Release date: Jul 20, 2020
• ISBN: 9781663703972

Reviews for Marketing to the Social Web

[tabaribrannon · Rating: 3 out of 5 stars]

I really enjoyed this book. The author begins by presenting the difference between traditional marketing and social media marketing. This fundamental difference represents a shift the thinking of consumers and the need to shift in the way that we market to them. Social media marketing fills that gap. This book gives a broad overview of the techniques and technologies which can be used in social media marketing. It is very good place to start to understand social media marketing. I would caution that because of the nature of social media this book is a bit dated. I would recommend getting the second edition to this book. Despite this fact it still gives useful principles and techniques.Good Read!