Posing a prominent figure on Drake Street, Special’s New Zealand headquarters are hard to miss. Pushing open the heavy front door, it is clear those in charge of the design wanted visitors to know they were stepping into something…well… special.
While those outside the realms of adland may not know what lies behind this formidable door, informed individuals will be acutely aware this office is an incubator of unparalleled creativity, and the birthplace of some of the nation’s, and even world’s, most groundbreaking campaigns.
Only just over two years old, Special PR was founded in April 2021 by General Manager Kelly Grindle and has already received a steady stream of international and national recognition.
From humble beginnings tucked away under the stairs of Special’s grand office, “much akin to Harry Potter”, Kelly worked a different sort of magic, building Special PR from the ground up. Beginning as a company with no clients, no systems or templates and as a team of one, he grew the business into a fully-fledged award-winning PR company with a team of 10 and an impressive client
