JOSH MOORE Y&R NZ

On Y&R’s success in 2016

Any fool can make an ad. But you need to work damn hard and have an agency model that’s efficient and nimble with exactly the right mix of talent to be successful in this new advertising world. I would argue that Y&R is just that. We have the enormous advantage of being a full service or integrated agency. Our creative teams generate media solutions and our media teams generate creative solutions. Other agencies don’t work this way. They’re regimented and roles have boundaries, and those boundaries become barriers to creative media solutions. When speed to market and efficiency is king, a client can’t afford to have multiple agencies. It simply no longer makes any sense. But this approach only works when the talent mix is exactly right. So we’ve continued to hire the best people in market for us. Those are the talented folk with mixed media and creative backgrounds, people who listen, people who work together and work beyond their roles. They have perspectives clients care about and knowledge and talent that agencies don’t have. You get enough of these people in a room and clients reap the benefits in bottom line value. Next, we continually foster