If anything, Covid-19 and the challenges of 2020 have pushed brands further in the digital direction, with e-commerce and online engagement with customers proving to be the backbone of many businesses – a solid digital base is now essential for every brand. “Covid-19 has proved to be the final push a lot of people needed to adopt shopping online for more than their groceries. Once you remove the physical shopping experience, it becomes clear just how important the combination of an engaging online experience and a strong brand that people connect with really is,” says Duncan
Shand, Managing Director of YoungShand. Shand founded the agency a little over ten years ago when digital as a channel was just taking off. Since then, the agency has evolved, building on that digital foundation to respond to the changing needs of brands and businesses looking for a partner who can deliver the long term effectiveness of idea led brand thinking, but with a robust
