NZ Marketing

TRACK AOTEAROA: MAKING BUSINESS PERSONAL

Ten years ago. Rob Limb met with Andy Bell in a cafe to see if their vision for the future of TRACK aligned

Happily, they both saw the need for a specialist agency that was dedicated to helping brands grow through genuine customer centricity. Now, ten years down the line, TRACK Aotearoa has asserted itself as the country’s leading specialist relationship agency, keeping the human side of data front-of-mind by bringing data and creativity together.

Rob and Andy run TRACK Aotearoa together, with Rob having a particular focus on culture and client relationships, and Andy as the architect for the future and vision of the DDB-owned agency.

“We’ve grown and been successful because we’ve been rigorously specialist, we haven’t wavered

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing1 min read
Map Of adland 2024
Presented by mediaworks. This fourth-edition tear-out map is designed to give an overview of Adland across the motu, mapping out who owns who and who does what. The aim is to help marketers better navigate the local market, especially those new to th
NZ Marketing4 min read
Selling Innovation In Tight Times
Headquartered in Hamilton, with more than 1,300 employees in 15 countries and selling to nearly 160, Gallagher Group is one of Aotearoa’s largest privately held companies. Ask the average New Zealander about it and they might mention the electric fen
NZ Marketing1 min read
Our Contributors
Head of Marketing at Live Nation Entertainment on the power of brand activations at a favourite festival. Lead Business Partner at DDB on helping McDonald’s take a bite out of summer. Chief Experience & Delivery Officer at Merkle on crucial CX impera

Related Books & Audiobooks