Foundation Course in Digital Marketing: Digital Marketing Online Course, #1

By Sachin Sadare

ABOUT THE COURSE:

If digital marketing matters to your career or to your business, but you do not know where to begin, this course is for you.

You have heard about digital marketing and its importance, but do not know how to start, this course is for you too.

With the "Foundation Course in Digital Marketing", your objective is to understand the world of Digital Marketing and the numerous opportunities it presents. Our objective is to help you understand the world of Digital Marketing. We will be touching upon the various elements of the digital marketing mix framework with the foundation course.

The "Foundation Course in Digital Marketing" is a very comprehensive course in digital marketing. In this course, you will understand the various nuances of digital marketing, as well the various elements of the digital marketing mix framework. The foundation course is designed to give you a complete understanding of digital marketing. You will be able to make the right choices and decisions with digital marketing at the end of this course.

Through the "Foundation Course in Digital Marketing" course, we will take you through various elements of the Digital Marketing Mix. Our simple approach will help you understand digital marketing with ease. The objective of the "Foundation Course in Digital Marketing" course is to give students, business owners, decision makers & marketing managers, a complete overview of digital marketing - including the various digital marketing techniques.

Especially if you are working (or intend to work) with a digital marketing team or a digital marketing agency, this course will be very helpful to you. If you are about to graduate from university or have just graduated, this course will introduce you to all the elements of the digital marketing mix, enabling you to make an informed career choice.

You can very easily talk the language of a digital marketer after completing the course.

This is one of the best online courses in digital marketing for students, business owners, decision makers & (non-digital) marketing managers, those who need to take critical decisions around digital marketing. At the end of the course, you can decide on how to proceed with digital marketing in your career, business or company.

However, this book is only a pre-cursor to the "Foundation Course in Digital Marketing" and does not constitute the course. It only highlights with relevant examples the essentials elements of the digital marketing framework, that will help you get kick-started with digital marketing. This book does not give you access to the course or the course content.

ABOUT THE BOOK:

This is the book version of the "Foundation Course in Digital Marketing". In this book, we are sharing with you only the important points and some specific sections covered through the "Foundation Course in Digital Marketing".

Please follow the book and get ready to access one of the most beneficial courses in digital marketing for all.

• Language: English
• Publisher: Digital Dojo
• Release date: Jul 8, 2019
• ISBN: 9781393772705

Book preview

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Table of Contents

1. Course Introduction

1.1 Foundation Course in Digital Marketing

1.2 Course Overview

1.3 Course Evaluation & Certification

2. The Digital Economy

2.1 Digital Disruption

2.2 Examples of Digital Disruption

2.3 Waves of Digital Disruption

2.4 Case Study - Uber

2.5 Case Study - Airbnb

2.6 Case Study – Netflix

2.7 Case Study - Amazon

2.8 Case Study - Nike

2.9 Other Case Studies

2.10 Key Factors for a Digital Economy

2.11 Conclusion

3. Marketing Fundamentals

3.1 What is Marketing

3.2 Marketing Pillars

3.3 4Ps of Marketing Mix

3.4 Marketing Audit

3.5 Marketing Strategy

3.6 Marketing 4.0

3.7 Traditional to Digital Marketing

4. Introduction to Digital Marketing

4.1 Introduction to Digital Marketing

4.2 Digital Marketing Case Study – Kraft Foods

4.3 Traditional Vs Digital Marketing

4.4 Advantages of Digital Marketing

4.5 Digital Marketing Mix Framework (DMMF)

4.6 The Digital Marketing Mindset

5. Role of Websites

5.1 Website Objectives

5.2 Website Myths

5.3 Uses of Websites

5.4 Types of Websites

5.5 Website Components

5.6 Website Essentials

5.7 Responsive Websites

5.8 eCommerce Websites

6. Web Analytics

6.1 Importance of Web Analytics

6.2 How Google Analytics Works

6.3 Google Analytics Features

6.4 Google Analytics Tabs

7. SEM - Search Engine Marketing

7.1 Objective of SEM

7.2 SEO & PPC

7.3 How Search Engines Work

7.4 Characteristics of Search Engine

7.5 SEO – Search Engine Optimization

7.6 Advantages of SEO

7.7 Importance of SEO

7.8 On Page vs Off Page SEO

7.9 Black Hat vs White Hat SEO

7.10 SEO Best Practices

7.11 PPC - Pay Per Click

7.12 Google Ad Campaigns

7.13 Advantages & Disadvantages of Google Ads

7.14 Remarketing Concept