How to Become More Linkable... ...and Likeable on LinkedIn
By Joel Legunn and G. Scott Graham
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About this ebook
Learn critical elements of a strong LinkedIn profile then set goals to maximize your presence on LinkedIn. This eBook includes two worksheets and the offer of a free social media coaching session which includes a review of your LinkedIn profile.
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How to Become More Linkable... ...and Likeable on LinkedIn - Joel Legunn
How to Become More Linkable… …and Likeable on LinkedIn
Copyright 2016 Joel Legunn and G. Scott Graham
Published by Joel Legunn and G. Scott Graham at Smashwords
Smashwords Edition License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Smashwords.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.
Table of Contents
Introduction
Why LinkedIn?
This book is about you!
LinkedIn from Joel’s Perspective
Introduction – LinkedIn from Scott’s Perspective
How this Book is Organized
Steps, not Chapters
Tools
An Appendix that Rocks
A Moving Target
First Step: Have a Plan
The Biggest Mistake People Make On LinkedIn
The Second Biggest Mistake People Make On LinkedIn
Key Goals
Your Profile
Relationships to deepen
Relationships to start
Key Phrases / Words
Expertise
Recommendations
Second Step: Build a Solid Profile - the Basics and Beyond
Your Headline
A Complete Profile
SEO
Privacy & Settings Controls
Profile: Privacy
Profile: Settings
Profile: Helpful Links
Groups
Why have 50 groups? An Example
Your Profile Part by Part -- Understanding the Sections of your Profile
LinkedIn Applications
Add Media: Documents, Photos, Links, Videos, & Presentations
A Step by Step Guide for Adding Media to your Profile:
Third Step: Networking & Secret Strategies
Connecting
Connect with care
Connecting to People You know
Connecting to People You Don’t Know
LIONS
Recommendations
Endorsed skills
Fourth Step: Ongoing Engagement—Where the Rubber Meets the Road
Keep Yourself Front and Center
Profile Status
Blog
A Work in Progress
Appendix
Adding Symbols and Bullets to Your LinkedIn Profile
Tools
Useful information from LinkedIn:
Steps to getting Quality Credible Testimonials: Do the work – don’t just ask
Step 1: Identify – and counter – Common Objections
Step 2: Use Emotions to connect
Step 3: Interview the person who is recommending you
Step 4: Use an outline for each testimonial
Step 5: Write up a Draft and send it to the person who you asked to recommend you.
To Pay or Not to Pay (That is the Question)?
Hot off the Press – LinkedIn’s ProFinder
Coaching
About the Authors
Joel Legunn
Coach Scott Graham
Other Books by Scott Graham
Contact Scott Graham
Introduction
Why LinkedIn?
As you're probably well aware by now, LinkedIn is a business-oriented social networking service. The chances are that at some time in your life, probably on more than one occasion, you've been told to mind your own business. Well, on LinkedIn, you can do that and get others to mind it as well. LinkedIn exists to expose your business—your products, services, your skills—advanced system settings.
And you’re also able to mind other people’s business, as well: to learn who can be your advocates and cheerleaders, offer something that can make your business better, or be a formidable competitor. But, as you also know, the competition for everyone's attention on the internet