f you’re not careful, you can out of business. That’s the painful truth my, the spillproof-bottled-water company we founded in 2007, closed a deal with a huge customer that ended up killing us. The rapid growth, coupled with late payments from this large retailer, led to a cash-flow crunch that stopped us from getting the outside capital needed to scale. That’s when we learned: Cash is king, but cash is queen. In our new book, , we share tips for managing that cash flow—such as having a steady stream of customers, a plan for scaling sustainably, and focusing on impact, rather than innovation.
