Business Writing: 3-in-1 Guide to Master Business Communication, Technical Writing, Report Writing & Write Content
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Business Writing - 3 Manuscripts in 1 Book, Including: How to Write Sales Copy, How to Write Content and How to Edit Writing
1)
HOW TO WRITE SALES COPY:
7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing.
YOU'LL LEARN:
- How to determine your s
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Business Writing - Jaiden Pemton
Business Writing
3 Manuscripts in 1 Book, Including: How to Write Sales Copy, How to Write Content and How to Edit Writing
Jaiden Pemton
More by Jaiden Pemton
Discover all books from the Creative Writing Series by Jaiden Pemton at:
bit.ly/jaiden-pemton
Book 1: How to Write Fiction
Book 2: How to Tell a Story
Book 3: How to Write a Screenplay
Book 4: How to Write Sales Copy
Book 5: How to Edit Writing
Book 6: How to Self-Publish
Book 7: How to Write Non-Fiction
Book 8: How to Write Content
Themed book bundles available at discounted prices:
bit.ly/jaiden-pemton
Copyright
© Copyright by Jaiden Pemton. All rights reserved.
This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.
From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.
In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.
The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.
Respective authors own all copyrights not held by the publisher.
The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.
The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.
Table of Contents
Business Writing
More by Jaiden Pemton
Copyright
Table of Contents
Book 1: How to Write Sales Copy
Book 2: How to Write Content
Book 3: How to Edit Writing
More by Jaiden Pemton
Book 1: How to Write Sales Copy
7 Easy Steps to Master Copywriting, Marketing Content, Business Writing & Freelance Writing
Jaiden Pemton
Table of Contents
Business Writing
More by Jaiden Pemton
Copyright
Table of Contents
Book 1: How to Write Sales Copy
Table of Contents
Introduction
Chapter 1: Step 1 - Determining your Sale Copy Audience
Defining Product Purpose
Elements of Audience Definition
Addressing Audience Struggles
Saying Only What Needs to be Said
Implementing Fear Factor
Establishing Pain Points
Maintaining Conversational Tone
Conducting User Surveys
Conducting Individual Interviews
Avoiding Common Assumptions
Chapter 2: Step 2 - Developing your Sales Page
Persuading Reader Action
Types of Sales Pages
Understanding Audience Motivations
Defining Audience Benefits
Creating Compelling Content
Chapter 3: Step 3 - Telling a Story
Elements of Storytelling
Making the Customer a Hero
Playing on Basic Human Needs
Identifying Conflict
Revealing the Guide
Fostering Empathy
Establishing Authority
Presenting a Plan
Providing a Clear Purpose
Explaining What's at Stake
Writing the Triumph
Chapter 4: Step 4 - Developing your Rebuttal
Redirection Strategies
Following the Formula
Things to Avoid
Chapter 5: Step 5 - Exciting your Audience
Building Long-Term Relationships
Proving the Must-Haves
Weighing Out Features and Benefits
Developing a Unique Central Idea
Using Your Imagination
Chapter 6: Step 6 - Defining a Call to Action
Developing a Button
Providing Clarity
Sign Up Now
Call to Action
Join Our Mailing List
Call to Action
Watch the Video
Call to Action
Chapter 7: Step 7 - Setting your Sales Copy Apart
Conducting Thorough Research
Using Personal Narrative
Creating Eye-Catching Subject Lines
Keeping it Simple
Presenting a Sense of Urgency
Highlighting the Benefits
Prioritizing Reader's Needs
Conclusion
Book 2: How to Write Content
Table of Contents
Introduction
Chapter 1: Step 1 - Writing for Your Audience
Knowing Your Audience
Visualizing Audience Reactions
Obtaining Audience Demographics
Considering Level of Education
Determining Prior Knowledge
Defining Reader’s Expectations
Determining Content Purpose
Attracting Audience Attention
Asking Questions and Sharing Extra Information
Making Use of Written and Video Reviews
Knowing Your Niche
Chapter 2: Step 2 - Assigning a Purpose to Each Paragraph
Creating Summary Paragraphs
Quickly Answering Reader’s Questions
Offering Accurate Descriptions
Narrowing Down Main Points
Avoiding Passive Sentences
Chapter 3: Step 3 - Determining Main Ideas and Conclusion
Summarizing Passages
Maintaining Overarching Themes
Utilizing Repetition
Topic and Thesis Sentences
Implying the Main Idea
Avoiding Main Idea Mistakes
Revisiting Earlier Information
Avoiding Introductory Phrases
Summarizing the Overall Argument
Facing Opposing Arguments
Leaving a Lasting Impact
Speaking to All Crucial Points
Chapter 4: Step 4 - Selecting the Correct Language to Use
Writing for Your Audience
Know Your Purpose
Selecting the Right Vocabulary
Selecting the Right Tone
Staying True to Your Personality
Chapter 5: Step 5 - Providing Evidence
Why Back Up Your Claims?
Not All Sources Are Created Equal
Types of Sources
Scientific Journals
Case Studies
Testimonials
News Reports
Interviews
Chapter 6: Step 6 - Triple-checking Technicalities
Checking Grammar
Ensuring proper vocabulary
Beware of Sounding Smart
Use Beta Testers
Chapter 7: Step 7 - Utilizing Your Passion and Your Voice
Make Your Position Clear
Avoid Becoming a Cheerleader or a Critic
Writing for Fun
Conclusion
Book 3: How to Edit Writing
Table of Contents
Introduction
Chapter 1: Step 1 - Breaking Editing into Stages
Breaking Down the Stages
Stage 1: Structural Editing
Stage 2: Line Editing
Preparing for the Final Stage
Chapter 2: Step 2 - Reading Work Aloud
Significant Benefits of Reading Aloud
Reading Aloud to Others
Chapter 3: Step 3 - Setting Things Apart
Giving Readers Something to Skim
Tying up Loose Ends
Conducting Regular Check-ins
Writing Headings and Subheadings
Writing and Editing Captions
Dividing the Process into Stages
Chapter 4: Step 4 - Utilizing Isolation Strategies
Keeping the Focus
Breaking the Text into Sections
Considering Interest Level and Familiarity
Working Through Sections Quickly
Determining How Many Sections to Read Per Day
Working Through Dense Content
Chapter 5: Step 5 - Interacting for Deeper Engagement
Benefits of Deep Text Interaction
Physical Interaction Method
Personal Interaction Method
Chapter 6: Step 6 - Letting Things Sit
Choosing to Take a Break When Frustrated
Tuning into Your Surroundings
Strengthening Character Development from Real-World People
Reading for Other Purposes
Move the Mind, Move the Body
Giving Yourself Adequate Time
Redirecting Energy on the Off Days
Planning Breaks Ahead of Time
Chapter 7: Step 7 - Editing in Reverse
Overcoming Preconceptions, Deepening Concentration
Beginning at the End
Correcting Consistency, Punctuation, Grammar, and Spelling
Identifying Overuse
Identifying Non
Words
Drafting in Reverse
Keeping Author Goals in Mind
Answering Crucial Questions
Editing the Specifics of Each Paragraph
Conclusion
More by Jaiden Pemton
Introduction
In a world that is brimming with products to be sold, and thousands of avenues through which to sell them, you have to create a truly convincing sales copy in order to be successful. In order to do this, you must have an understanding not only of the market you are writing into, but also, the particular language and strategies to use when appealing to that market. When it comes to advertising, it is crucial to meet people, recognize their struggles and what they want, and show them how your product or service can benefit them in the quickest and most clear-cut way possible.
This guide will show you exactly how to do these things, which will set you apart in sales copywriting and gain you more sales than your competitors.
The sales world is complicated because most people have much more pressing issues in their life than which products and services to buy. Not only that, but every niche is full of hundreds, if not thousands of options for products and services. With social media especially, the sky is truly the limit in terms of advertising. The task of making your product or service stand out can be incredibly daunting, especially when it comes to keeping the reader's attention and making them care. The industry leaves no room for error, and therefore it is crucial to develop skills that set you apart and help you achieve the necessary number of sales.
When it comes to sales copywriting, it is easy to fall into the trap of presenting your product or service from your perspective instead of your reader's perspective. You may struggle to determine how to organize your sales copy, how to appeal to the audience of a particular niche, or how to create a lasting and sustainable impact. Another common challenge is developing credibility, which will reassure your readers enough to invest. In many cases, sales copies do not check all the boxes to answer audience questions and address concerns. Often, the content is dry, and the significant points become lost in the text, with the readers' attention-getting lost right alongside it. Luckily, this guide has everything you need in a comprehensive step-by-step reference format to become an expert sales copywriter.
This guide will provide you with the in-depth knowledge you need to determine your audience, develop a compelling sales page, tell meaningful stories, rebut the neigh sayers, appeal to emotion, and call your readers to the desired action. Additionally, the guide contains top secret tips to distinguishing yourself as a sales copywriter and avoiding the common mistakes writers make within this genre.
The chapters of this guide will take you through each step of the sales copywriting process to avoid common mistakes and develop your thorough strategy. Each chapter is designed with astounding detail to help you stay on track and address any questions or concerns you have along the way.
Chapters are subtitled and easy-to-follow with examples of tips, tricks, techniques, and things to avoid. No matter what you are aiming to advertise through your sales copies or who your audience is, this guide has all the tools you need and is sure to serve as the perfect guide to revolutionize your sales copywriting experience.
Happy writing!
Chapter 1: Step 1 - Determining your Sale Copy Audience
When it comes to writing a sales copy, discovering your target audience is perhaps the most critical piece of the puzzle. This process is one to which you should dedicate a lot of time and energy, allowing yourself to be thorough and intentional with the questions you ask and the steps you take to understand your audience better. It is best to begin by asking yourself several questions to understand your product's goals fully. Why does your product exist in the first place, and what problems does it work to solve?
Defining Product Purpose
If you are writing about a natural all-purpose cleaner, for example, the product exists to provide consumers with an effective everyday housecleaning method without harmful chemicals and toxins. This product was developed to solve customers' problems of potentially becoming ill from toxic chemicals in their household cleaners and needing to find an