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Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals
Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals
Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals
Audiobook43 minutes

Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals

Written by Shounak Banerjee

Narrated by Abhay Ahluwalia

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About this audiobook

Psychology is a crucial element of marketing and sales, but burgeoning businesses rarely take the time to truly get to know how their customers think. The thinking goes that such an approach is better left to the “heavy hitters” of the business world — but in reality, there’s nothing stopping you from really getting to know your customers.

In Ahead of the Curve, an audio course from Scribd Coach, MarketCurve.org founder and sales expert Shounak Banerjee offers marketers and founders a new, evidence-based perspective on understanding their customers. In the course, Banerjee explains the psychology behind consumer behavior, how understanding customer motivations and desires can increase conversion, how you can secure customers in an e-commerce context, and much more. He also shares exercises along the way so you can put what you’ve learned into practice immediately.

The power of consumer psychology is in all of our hands — all we have to do is understand. Ahead of the Curve will help you do just that.

LanguageEnglish
PublisherScribd Coach
Release dateJun 7, 2022
ISBN9781094442891

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