Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals

Written by Shounak Banerjee

Narrated by Abhay Ahluwalia

Psychology is a crucial element of marketing and sales, but burgeoning businesses rarely take the time to truly get to know how their customers think. The thinking goes that such an approach is better left to the “heavy hitters” of the business world — but in reality, there’s nothing stopping you from really getting to know your customers.

In Ahead of the Curve, an audio course from Scribd Coach, MarketCurve.org founder and sales expert Shounak Banerjee offers marketers and founders a new, evidence-based perspective on understanding their customers. In the course, Banerjee explains the psychology behind consumer behavior, how understanding customer motivations and desires can increase conversion, how you can secure customers in an e-commerce context, and much more. He also shares exercises along the way so you can put what you’ve learned into practice immediately.

The power of consumer psychology is in all of our hands — all we have to do is understand. Ahead of the Curve will help you do just that.

• Language: English
• Publisher: Scribd Coach
• Release date: Jun 7, 2022
• ISBN: 9781094442891

Shounak Banerjee

Shounak Banerjee is CEO at MarketCurve.org, a service to help B2B SaaS businesses get high-quality leads using landing pages. He has experience helping over 25 businesses across the US, Europe, and India build high-converting landing pages, using his special expertise in sales, marketing, and consumer psychology. To learn more about Banerjee and his work, visit the Market Curve website, find Market Curb at Substack at marketcurve.substack.com, or find Banerjee on Twitter, @heyshounak.