Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals

By Shounak Banerjee

Psychology is a crucial element of marketing and sales, but burgeoning businesses rarely take the time to truly get to know how their customers think. The thinking goes that such an approach is better left to the “heavy hitters” of the business world — but in reality, there’s nothing stopping you from really getting to know your customers.

In Ahead of the Curve, an audio course from Scribd Coach, MarketCurve.org founder and sales expert Shounak Banerjee offers marketers and founders a new, evidence-based perspective on understanding their customers. In the course, Banerjee explains the psychology behind consumer behavior, how understanding customer motivations and desires can increase conversion, how you can secure customers in an e-commerce context, and much more. He also shares exercises along the way so you can put what you’ve learned into practice immediately.

The power of consumer psychology is in all of our hands — all we have to do is understand. Ahead of the Curve will help you do just that.

• Language: English
• Publisher: Scribd Coach
• Release date: Jun 7, 2022
• ISBN: 9781094442884

Shounak Banerjee

Shounak Banerjee is CEO at MarketCurve.org, a service to help B2B SaaS businesses get high-quality leads using landing pages. He has experience helping over 25 businesses across the US, Europe, and India build high-converting landing pages, using his special expertise in sales, marketing, and consumer psychology. To learn more about Banerjee and his work, visit the Market Curve website, find Market Curb at Substack at marketcurve.substack.com, or find Banerjee on Twitter, @heyshounak.

Book preview

Ahead of the Curve

AHEAD OF THE CURVE

Using Consumer Psychology to Meet Your Business Goals

SHOUNAK BANERJEE

SCRIBD COACH

Copyright © 2022 by Shounak Banerjee

All rights reserved

ISBN: 9781094442884

First e-book edition: May 2022

Scribd, Inc.

San Francisco, California

Scribd.com

For more, visit www.scribd.com and follow @Scribd on Twitter and Facebook.

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About Scribd Coach

This ebook is brought to you by Scribd Coach, a new imprint from Scribd dedicated to short-form, inclusive, and insightful personal and professional growth courses written by recognized experts.

Each Scribd Coach course is available in audiobook format or as an ebook transcribed from the audio course — like the book you’re about to read. If you’re interested in the audio edition of this course, or if you’d like to read more personal growth content from Scribd Coach, check out the Scribd Coach imprint page. 

You can share your thoughts on this title by rating and leaving a review on the book page. Thanks for reading — enjoy!

Introduction

Hello everyone! I’m Shounak Banerjee and you’re reading Ahead of the Curve: Using Consumer Psychology to Meet Your Business Goals, a course from Scribd. Thank you for joining me today. Let’s dive right in, shall we?

I’ve always found it fascinating how words can be so powerful that they can convince a complete stranger to give you money for a product or service they’ve never tried. Combine that with psychology and you have something truly powerful on your hands. When it comes to marketing and sales, this is one of the most powerful elements at your disposal.

And, yet, rarely do burgeoning businesses take the time to really truly get to know how their customers think. These endeavors are left to the heavy hitters -- Google, Facebook, etc. But what’s stopping you from taking advantage of the most powerful tool you could possibly use to build your business? What’s stopping you from really getting to know your consumers?

This course offers marketers and founders a different perspective on how to better understand their customers, one that is rooted in science. Understand how the human mind works and what makes it