Right now, every company in the world is facing the same question: What’s going to happen when this pandemic is over? Over the last several months, we’ve been working with management teams in a variety of sectors, including retail, entertainment, finance and healthcare, to develop a plan for what comes next. What we’ve learned is that conventional strategic thinking hasn’t helped these companies to plan for the ‘next normal’. Instead, the best answers have come from a hybrid approach: One that combines traditional business strategy with the latest thinking from social science and innovation theory.
Ultimately, planning for a post-pandemic world means answering three questions.
Many companies haven’t taken the time to articulate their critical strategic differentiators or map out how money, goods
