No-Hype Copywriting: The Keys to Lively, Appealing, and Truthful Sales Writing

Written by Marcia Yudkin

Narrated by Marcia Yudkin

If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet honest and helpful sales copy.

Whether you're a coach, author, financial advisor, B-to-B product manager or simply a professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and tweaking it into an effective selling tool.

This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.

This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.

©2012 Marcia Yudkin (P)2013 Marcia Yudkin

• Language: English
• Publisher: Creative Ways (Marcia Yudkin)
• Release date: Jun 18, 2013
• ISBN: 9780988463394

Marcia Yudkin

Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

Reviews for No-Hype Copywriting

[Manfred Purkarthofer · Rating: 5 out of 5 stars]

One of the best copywriting books i read this year!
Great Work Marcia :)

[jes · Rating: 1 out of 5 stars]

The worst book ever! Don't waste your time listening to her bluff!

[Joseph Librero · Rating: 2 out of 5 stars]

I want my life back :) check youtube videos about this topic instead!

[Angie Knollenberg · Rating: 5 out of 5 stars]

Trying to learn about copywriting?!? DO NOT MISS THIS BOOK! I have been tempted to purchase one of the millions of programs that cost $5-6k AND MORE, to walk me through it, UNTIL I found THIS BOOK!! It doesn't add all the frills and lengthy chapters that are not helpful. You know, those lengthy beginning chapters about the writer’s life and how one skill or another changed their life with “this skill” “this book” and so on will help you go from being homeless to owning a million-dollar home. Great, if I wanted their autobiography I would not have purchased a book about “Copywriting.” In other words, I wanted to give this book at least 10 stars, I highly recommend it!!