Here we are in Q4, and it’s a bit of a rollercoaster for small businesses. We are already feeling the strain of the increase in the costs of running our businesses and homes, and now we are awaiting the impact of the economic downturn on our revenue.
Product-based businesses are concerned about day-to-day sales and eagerly await new sale notifications, and service-based businesses are trying to retain clients and win new clients during a period where businesses may be making cutbacks.
Q4 is a critical time for both business types; product-based businesses rely on the Christmas sales of Q4 to fund a large share of their annual