Beat Online Competitors: For Ceo's & Marketing Directors

By Rasna Bedi MBA

How to develop an annual competitive marketing strategy with different components of marketing while integrating the goals of all departments in the SME (small medium enterprise).

• Language: English
• Publisher: Trafford Publishing
• Release date: May 19, 2014
• ISBN: 9781490736792

Rasna Bedi MBA

Rasna Bedi is an Author, Online Marketing & Business Consultant and an Entrepreneur. As an entrepreneur, she has had the fortune of meeting CEO's of companies with similar concerns. After consulting on similar concerns repeatedly, she developed a systematic approach to online marketing to consistently increase market share and profits for her clients. Rasna Bedi has an MBA from Pepperdine University, California and she enjoys global trolling and lives in Irvine, California.

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Copyright 2014 RASNA BEDI, MBA.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written prior permission of the author.

ISBN: 978-1-4907-3680-8 (sc)

ISBN: 978-1-4907-3679-2 (e)

Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.

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Trafford rev. 05/15/2014

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CONTENTS

How To Develop A Competitive Marketing Strategy

How To Calculate Marketing Budget

Select Right Mix Of Online Marketing Components

Decision On Whether Online Marketing Consulting Should Be In-House Or Outsourced.

Retention Of Online Marketing Consultant

Implement & Execute Online Marketing Strategy

Maintaining Ethical Practices In Your Online Marketing Strategies

Market Exchanges

Actions To Beat Your Competitiors To Dust!!!

CHAPTER 1

HOW TO DEVELOP A COMPETITIVE MARKETING STRATEGY

M ost people think Marketing is only for the Marketing Department or