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    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
    Strategic Marketing: Insights on Setting Smart Directions for Your Business
    Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization
    Audiobook series5 titles

    Marketing Insight Guides Series

    Written by Marcia Yudkin

    Narrated by Marcia Yudkin

    5/5

    ()

    About this series

    Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization.

    Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides.

    According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.”

    Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters.

    ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    LanguageEnglish
    PublisherCreative Ways (Marcia Yudkin)
    Release dateNov 17, 2011
    Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
    Strategic Marketing: Insights on Setting Smart Directions for Your Business
    Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

    Titles in the series (5)

    • 1

      Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization
      Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

      Persuading People to Buy: Insights on Marketing Psychology That Pay off for Your Company, Professional Practice or Nonprofit Organization

      Marcia Yudkin
      3/5 - 2 ratings
      3/5 - 2 ratings

      Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire. Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

      Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire. Marcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    • 2

      Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales
      Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales

      Meatier Marketing Copy: Insights on Copywriting that Generate Leads and Spark Sales

      Marcia Yudkin
      5/5 - 4 ratings
      5/5 - 4 ratings

      Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips. Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

      Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language. Discover how to select tone, details, imagery, numbers, facts, verb tenses, punctuation, pronouns and more to create rapport and inspire an opt-in, an inquiry or a sale. Whether you're an aspiring copywriter, a write-it-yourself business owner or a product manager hunting for a competitive edge, you'll want to devour veteran wordsmith Marcia Yudkin's advice on strategies that sell. Vivid examples and vignettes from research studies illustrate her tips. Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    • 3

      Strategic Marketing: Insights on Setting Smart Directions for Your Business
      Strategic Marketing: Insights on Setting Smart Directions for Your Business

      Strategic Marketing: Insights on Setting Smart Directions for Your Business

      Marcia Yudkin
      2/5 - 1 rating
      2/5 - 1 rating

      Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit. Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way. Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

      Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit. Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way. Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    • 4

      Publicity Tactics: Insights on Creating Lucrative Media Buzz
      Publicity Tactics: Insights on Creating Lucrative Media Buzz

      Publicity Tactics: Insights on Creating Lucrative Media Buzz

      Marcia Yudkin
      4/5 - 1 rating
      4/5 - 1 rating

      Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

      Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    • 5

      The Marketing Attitude: Insights That Help You Build a Worthy Business
      The Marketing Attitude: Insights That Help You Build a Worthy Business

      The Marketing Attitude: Insights That Help You Build a Worthy Business

      Marcia Yudkin
      4/5 - 1 rating
      4/5 - 1 rating

      Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

      Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with. Drawing on her 30 years of business successes and mistakes, creative marketing expert Marcia Yudkin explains the principles that help entrepreneurs and companies attract a distinct set of buyers while maintaining the enthusiasm of both sides. According to Yudkin, author of "6 Steps to Free Publicity" and 14 other books, following formulas that worked for someone else doesn’t guarantee a successful outcome for you. Instead, cultivate your own business philosophy, tone, persona and pace. Earn attention and loyalty by setting high standards and ignoring those who talk about business as a “numbers game.” Discard myths standing in the way of your unique path to success. And cultivate patience, a marketing necessity. Know how to prevent and recover from a business famine, and develop staying power via a core group of supporters. ©2011 Marcia Yudkin (P)2011 Marcia Yudkin

    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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