Marketing for Dummies 2nd Ed.
Written by Alexander Hiam
Narrated by Brett Barry
5/5
()
About this audiobook
Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement.
Discover how to:
- Prepare hard-hitting campaigns
- Plan and stick to your budget
- Use research effectively
- Increase consumer awareness
- Satisfy your clients' needs
- Boost your sales
Alexander Hiam
Alexander Hiam, MBA, is a corporate consultant whose clients include many Fortune 500 companies. He has written numerous books and taught advertising and marketing at the University of Massachusetts at Amherst.
Related to Marketing for Dummies 2nd Ed.
Related audiobooks
Marketing For Dummies, 6th Edition Rating: 4 out of 5 stars4/5Digital Marketing All-In-One For Dummies, 2nd Edition Rating: 0 out of 5 stars0 ratingsLaunching & Building A Brand For Dummies Rating: 0 out of 5 stars0 ratingsSocial Media Marketing All-in-One For Dummies: 4th Edition Rating: 5 out of 5 stars5/5High-Velocity Digital Marketing: Silicon Valley Secrets to Create Breakthrough Revenue in Record Time Rating: 0 out of 5 stars0 ratingsGamification Marketing For Dummies Rating: 2 out of 5 stars2/5Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Rating: 4 out of 5 stars4/5Marketing Rating: 0 out of 5 stars0 ratingsMarket Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell Rating: 5 out of 5 stars5/5Entrepreneurship For Dummies, 2nd Edition Rating: 0 out of 5 stars0 ratingsSide Hustles For Dummies Rating: 0 out of 5 stars0 ratingsAirbnb For Dummies, 2nd Edition Rating: 0 out of 5 stars0 ratingsShopify For Dummies Rating: 0 out of 5 stars0 ratingsBudgeting For Dummies Rating: 0 out of 5 stars0 ratingsStarting an E-Bay Business for Dummies Rating: 4 out of 5 stars4/5Direct Selling For Dummies Rating: 5 out of 5 stars5/5Getting Started in Small Business For Dummies: 4th Australian Edition Rating: 4 out of 5 stars4/5Planning A Profitable Business For Dummies: Australian Edition Rating: 0 out of 5 stars0 ratingsAmazon FBA Success Rating: 5 out of 5 stars5/5Branding for Dummies: 2nd Edition Rating: 4 out of 5 stars4/5Business Plans for Dummies 2nd Ed. Rating: 5 out of 5 stars5/5Personal Finance in Your 50s All-in-One For Dummies Rating: 5 out of 5 stars5/5
Marketing For You
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5
Reviews for Marketing for Dummies 2nd Ed.
9 ratings1 review
- Rating: 5 out of 5 stars5/5Comprehensive resource for grant seekers, includes information on federal grant applications, as well as private and foundation donors.